Skelmersdale Ambassador, and social enterprise The Sewing Rooms has teamed up with the biggest name in the UK hotel industry to produce a one-of a kind-product in honour of National Sleep Month.
With many of us struggling to find motivation when working from home, and claiming to have made work calls from bed, Premier Inn has created the perfect solution – the Zzzoovet in partnership with The Sewing Rooms.
Initially created to mark Sleep Month – a period focused on getting a great night’s sleep, the Zzzoovet was announced to help people working from home stay warm and cosy, whilst appearing completely professional on video platforms such as Zoom or Teams video calls.
The Sewing Rooms’ manufacturing department makes soft furnishings, accessories and bespoke upholstery for private and corporate clients, and this is where their partnership with Premier Inn came about. One of Premier Inn’s soft furnishings manufacturers has a close partnership with The Sewing Rooms and recognised that they had the skills needed to bring the prototype of the Zzzoovet to life.
Natalie McConnon a spokeswoman for Premier Inn says “With TikTok videos of Premier Inn pillows going viral and sales soaring, we’re aware that our customers love to bring the comfort of our hotels into their homes. We have a home range of Premier Inn mattresses, duvets and pillows that are hugely popular, and whilst thinking about what other at-home Premier Inn products we could offer, the idea of the Zzzoovet was born.
Our research shows that over 10% of Brits already work with a duvet wrapped around them, and our Zzzoovet allows you to do that whilst still looking smart for work. The Zzzoovet ticks so many boxes, you look unassuming and professional on camera, but you’re kept warm and cosy off screen with that snuggly feeling of still being in bed. The Zzzoovet is a fun way of giving you a little touch of Premier Inn comfort whilst you work.
The Sewing Rooms were the perfect partner for this unique project, and the team’s creativity and skills really came to the fore with this quirky piece of clothing – managing to create something stylish and comfortable whilst working with the reality of a large quilted duvet impressed everyone involved, no request was too big or small and we are so excited that they were able to bring our idea to life!”
The clothing is made up of a wraparound duvet with a special fastening so it can be adjusted to fit most wearers. It comes with either a smart unisex white buttoned shirt or a white sweatshirt, providing the wearer with a more formal look or more relaxed appearance when needed. The Zzzoovet wearer looks set for the office from the waist up, but their outfit transforms into a 10.5 tog microfiber duvet from the waist down. The luxurious bedding gives that cosy snuggled-up-in-bed feeling, whilst allowing you to still be productive and presentable for work.
In order for it to be as comfortable as possible, the latest prototype features has a handy detachable waist band that can be worn with any top, allowing the wearer to quickly remove their Zzzoovet if they need to dash to the door for any home deliveries.
Paula Gamester, Director at The Sewing Rooms commented “The Zzzoovet has been a really fun project to work on, it has been something completely different for us to create and working with a duvet has certainly tested our creativity as well as our equipment! We are so proud to see the finished item be so well received by Premier Inn and look forward to seeing how the public react to it. The Zzzoovet is such a fun product, and we were really pleased we managed to keep the right balance between looking smart and keeping comfy.”
To find out more about the Zzzoovet visit www.premierinn.com/zzzoovet.
The Sewing Rooms social enterprise is a business that trades to tackle social problems and helped to bring Zzzoovet to life! With goals to improve the health and wellbeing of the communities they work with, working closely with groups and individuals who may be isolated, long-term unemployed and at risk of developing mental health problems. As well as improving the life chances of the people who live in those communities – offering trainees employment opportunities in their curtain-making and upholstery department.
To find out more about The Sewing Rooms visit https://www.the-sewing-rooms.co.uk/
